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Our Story

Plantagenet Wines embodies the best of the west with its distinctive wines of finesse and elegance. As a pioneer of the Great Southern region, Plantagenet’s reputation is celebrated for its rich heritage, its expressive wines and family-owned sensibility, making it one of the most trusted wine brands in the country.

The rich tapestry of the Plantagenet story begins in 1968, when English migrant Tony Smith envisaged great things for his land in Mount Barker. With his small inheritance, he bought a farm called Bouverie in the Plantagenet Shire and literally planted the seeds of the Plantagenet future – Shiraz and Cabernet Sauvignon grapes bore the fruit of what would become some of the most highly awarded and sought after wines, both nationally and internationally. The fruit was picked in 1974 and the wines showed exciting potential, enough for Smith to convert a local apple packing shed into a winery and get to work making tight and lean Shiraz with typical regional spiciness and full-bodied cabernet. Embracing the conditions of the Great Southern’s cool climate, Smith went on to plant further varieties, including Riesling, Pinot Noir and Chardonnay. The vineyards all benefit from their coastal proximity, enjoying abundant rainfall and cool twilight breezes from the neighbouring Southern Ocean.

In 1999, Plantagenet Wines was purchased by Lionel Samson & Son, Western Australia’s oldest family-owned business, a company with a rich heritage of its own.

Lionel Samson and his brother William stepped off the Calista sailing ship in 1829 onto South Beach in Fremantle, Western Australia and started the first family-owned business in the area. The Samson brothers emanated from a wealthy English family who had a pioneering spirit for the new land called Australia. In 1829 Lionel purchased Fremantle town lots 27 and 28 in the first state land sale. Lionel Samson elected to start a merchant liquor and general import-export business. In 1835 he secured the first liquor license in the state, which remains current today.

Today, Lionel Samson & Son has a range of business interests in industrial packaging, heavy woven bulk bags, flexitanks for moving liquid in containers, wine and beer wholesale distribution, and the proud owner of Plantagenet Wines. It's sister companies are Sadleirs Transport and Sadleirs International, national transport and international freight forwarding companies also owned by the family.

The future for Plantagenet looks exceptionally bright. With a long-term approach and a focus on winemaking evolution, Plantagenet is sure to succeed in a market swamped by supermarket-owned labels and big company indifference. Wine lovers respect the proud heritage of one of Australia’s most celebrated wineries and can depend on Plantagenet to deliver a wine for every occasion.